Professional Work at CEC Industries LTD

Packaging Design (B2B & B2C Marketing)

The main purposes of packaging are to secure the products from the elements, and to allow for easy transportation. The quality of the box or blister card will do just that. From a B2C marketing perspective, branding is everything. Packaging does not only have to appeal to the business buying the product from CEC, but also to the end user. While providing important and specific information about the product, the way packaging feels and looks, adds to the marketing and communication of the value of the product. This gives the end user a sense of safety and satisfaction about the product they are consuming.

Here is the product line of packaging design I created with CEC Industries LTD: